Fostering Investment Through the Experience Economy: The Case of Dubai
This study aims to explore how the Dubai Government can effectively harness and capitalise on the concept of the experience economy to enhance its competitiveness globally and double its economy within the next decade. Employing an exploratory qualitative case study approach, the research draws on p...
Saved in:
| Main Author: | |
|---|---|
| Published: |
2024
|
| Online Access: | https://bspace.buid.ac.ae/handle/1234/2697 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|