Determining the predictive importance of the core dimensions of nation brands
Purpose– Informed by the resource-based and resource-advantage theories, this study, a comparative study, aims to examine the core dimensions of nation brands– culture, tourism, exports, foreign direct investment, migration and governance– from the company-based brand equity perspective in a sample...
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2023
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/3665 |
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