Factors affecting buying decisions of Islamic banking products: the moderating role of religious belief
Purpose–Thepurposeofthisstudyistoexaminetheimpactofthemarketingmix,customerperceptions,and religion on the buying decision of Islamic banking products in an emerging market namely the United Arab Emirates (UAE). Design/methodology/approach– This study adopts a quantitative approach to analyze the da...
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2023
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/3549 |
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