MOTIVATIONAL FACTORS UNDERLYING THE INTENTION OF HERBAL SOAP ENTREPRENEURS TO OBTAIN HALAL CERTIFICATE IN MALAYSIA
The goal of this study is to determine the motivation factors underlying Herbal soap entrepreneurs‘ intention to obtain Halal certificate in Malaysia. This is a quantitative study that employs questionnaires as a research tool and uses Dimaggio and Powell's (1983) model on institutional theory...
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2022
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/3692 |
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