Factors influencing consumers’ decision to purchase green products: the case of canned water as a green alternative to single-use plastic bottled water

Factors influencing consumers’ decision to purchase green products: the case of canned water as a green alternative to single-use plastic bottled water

This study investigates the factors that influence consumers’ decision to purchase canned water as a green alternative to single-use plastic bottled water. The study relies on the theory of planned behaviour (TPB), theory of consumption values (TCV), and theory of means-end chain (MEC) to theorise t...

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Bibliographic Details
Main Author: M. Salhieh, Sa’Ed (author)
Published: 2023
Subjects:
green behaviour; green product; canned water; intention; multinomial logistic regression analysis; MLR; product attributes; environmental concerns; social value.
Online Access:https://bspace.buid.ac.ae/handle/1234/3112
https://doi.org/10.1504/IJGE.2023.136733.
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https://bspace.buid.ac.ae/handle/1234/3112
https://doi.org/10.1504/IJGE.2023.136733.

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