Factors influencing consumers’ decision to purchase green products: the case of canned water as a green alternative to single-use plastic bottled water
This study investigates the factors that influence consumers’ decision to purchase canned water as a green alternative to single-use plastic bottled water. The study relies on the theory of planned behaviour (TPB), theory of consumption values (TCV), and theory of means-end chain (MEC) to theorise t...
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2023
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/3112 https://doi.org/10.1504/IJGE.2023.136733. |
| الوسوم: |
إضافة وسم
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