Factors influencing consumers’ decision to purchase green products: the case of canned water as a green alternative to single-use plastic bottled water
This study investigates the factors that influence consumers’ decision to purchase canned water as a green alternative to single-use plastic bottled water. The study relies on the theory of planned behaviour (TPB), theory of consumption values (TCV), and theory of means-end chain (MEC) to theorise t...
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2023
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/3112 https://doi.org/10.1504/IJGE.2023.136733. |
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