Factors influencing consumers’ decision to purchase green products: the case of canned water as a green alternative to single-use plastic bottled water

This study investigates the factors that influence consumers’ decision to purchase canned water as a green alternative to single-use plastic bottled water. The study relies on the theory of planned behaviour (TPB), theory of consumption values (TCV), and theory of means-end chain (MEC) to theorise t...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	M. Salhieh, Sa’Ed (author)
منشور في:	2023
الموضوعات:	green behaviour; green product; canned water; intention; multinomial logistic regression analysis; MLR; product attributes; environmental concerns; social value.
الوصول للمادة أونلاين:	https://bspace.buid.ac.ae/handle/1234/3112 https://doi.org/10.1504/IJGE.2023.136733.
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Factors influencing consumers’ decision to purchase green products: the case of canned water as a green alternative to single-use plastic bottled water

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