Assessing the Alignment Between School Leadership Marketing Mix Strategies and Parental Perceptions: A 7 Ps Analysis of Private Schools in Dubai – Case Study
In Dubai’s competitive environment, private schools must implement effective marketing strategies to attract and retain students. Using the 7 Ps marketing mix framework (Product, Price, Place, Promotion, People, Process and Physical Evidence), this study will investigate the alignment between market...
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2025
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/3351 |
| الوسوم: |
إضافة وسم
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