Assessing the Alignment Between School Leadership Marketing Mix Strategies and Parental Perceptions: A 7 Ps Analysis of Private Schools in Dubai – Case Study
In Dubai’s competitive environment, private schools must implement effective marketing strategies to attract and retain students. Using the 7 Ps marketing mix framework (Product, Price, Place, Promotion, People, Process and Physical Evidence), this study will investigate the alignment between market...
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2025
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/3351 |
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