Business Engagement and City Branding
There is an abundance of literature on consumer engagement, however, little is known as to how engagement is made by organizations. This study addresses this gap by investigating how city brands specifically, (and organizations in general), can make engagement happen. In the academic literature and...
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/1297 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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