Understanding the Intention to Use the Metaverse in IT Companies Using a Hybrid SEM-ANN Approach.

Understanding the Intention to Use the Metaverse in IT Companies Using a Hybrid SEM-ANN Approach.

While embracing the metaverse within Information Technology (IT) companies could present unique opportunities, it also brings about challenges in adoption behavior. However, research on the factors influencing intentional behavior to use the metaverse in IT companies is scarce. To bridge this gap, t...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: ZAMMAR, AHMAD KHALED (author)
منشور في: 2023
الموضوعات:
metaverse
IT companies
hybrid SEM-ANN approach
UTAUT2
Artificial Neural Network (ANN)
Task-Technology Fit (TTF)
Partial Least Squares (PLS)
IT sector
الوصول للمادة أونلاين:https://bspace.buid.ac.ae/handle/1234/2324
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الانترنت

https://bspace.buid.ac.ae/handle/1234/2324

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