Understanding the Intention to Use the Metaverse in IT Companies Using a Hybrid SEM-ANN Approach.
While embracing the metaverse within Information Technology (IT) companies could present unique opportunities, it also brings about challenges in adoption behavior. However, research on the factors influencing intentional behavior to use the metaverse in IT companies is scarce. To bridge this gap, t...
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2023
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/2324 |
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