Using Text Mining and Cluster Analysis to Improve Customers Complaints System

The goal of Customer relationship management in all organizations, regardless of the type of industry and service provided, is to increase customer’s satisfaction and achieve retention. Customers are sharing their opinions about products and expectations by multiple communication points, the service...

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Bibliographic Details
Main Author: HASAN, SALMA (author)
Published: 2018
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Online Access:http://bspace.buid.ac.ae/handle/1234/1191
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