AI-Powered Banking Assistants: Enhancing Customer Service with Technology
This research aimed to examine how the quality of chatbot services affects customer satisfaction in the banking sector. The research determined a sample size of twenty-five, which was deemed adequate to attain data saturation within a longitudinal time frame. This research used an exploratory, quali...
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| Main Author: | Omer Aftab Qureshi (author) |
|---|---|
| Other Authors: | Stephen Wilkins (author), Huda Iqbal (author) |
| Published: |
2025
|
| Online Access: | https://bspace.buid.ac.ae/handle/1234/3165 |
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