Consumer Behaviour, Ecommerce,and Purchase IntentionTowards Brands:The Mediating Role of Consumer Attitude in UAE's online Market

Consumer Behaviour, Ecommerce,and Purchase IntentionTowards Brands:The Mediating Role of Consumer Attitude in UAE's online Market

This research explores the complex relationships between consumer behaviour, e-commerce, consumer attitude, and purchase intention towards brands within the UAE's online market. Drawing on established consumer behaviour theoretical frameworks, the study intends to comprehend how consumer behavi...

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Bibliographic Details
Main Author:	AL SUDANI, MARWA (author)
Published:	2025
Online Access:	https://bspace.buid.ac.ae/handle/1234/3360
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