Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?

Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?

Building upon the Stereotype Content Model (SCM), the current research provides insights into how virtual influencers (VIs) influence consumer responses. More specifically, it investigates the associations between the VI's anthropomorphism and stereotypical judgments of the VI's warmth and...

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Bibliographic Details
Main Author: Kamel, El Hedhli (author)
Other Authors: Zourrig, Haithem (author), Al Khateeb, Amr (author), Alnawas, Ibrahim (author)
Format: article
Published: 2023
Subjects:
Virtual influencer
Anthropomorphism
Stereotype content model
Warmth
Competence
Online Access:http://dx.doi.org/10.1016/j.jretconser.2023.103459
https://www.sciencedirect.com/science/article/pii/S0969698923002060
http://hdl.handle.net/10576/61658
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http://dx.doi.org/10.1016/j.jretconser.2023.103459
https://www.sciencedirect.com/science/article/pii/S0969698923002060
http://hdl.handle.net/10576/61658

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