Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention
This study examined the effects of both cognitive and affective tour guide interpretation outcomes on tourist satisfaction and behavioral intention in a heritage tourism context. Data were collected via a survey of 282 inbound mainland Chinese tourists to Sovereign Hill, Ballarat, a heritage tourism...
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| Format: | article |
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2015
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| Online Access: | http://hdl.handle.net/10725/3734 http://dx.doi.org/10.1177/0047287513517426 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://jtr.sagepub.com/content/54/3/344.short |
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