B2B eWOM on Alibaba
This study investigates the contemporary role of electronic word-of-mouth (eWOM) in business exchanges through buyers' signaling of observable and unobservable supplier characteristics on the Alibaba e-commerce platform. Utilizing a qualitative pre-study of 20 interviews (five buyer–supplier dy...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | article |
| Published: |
2022
|
| Online Access: | http://hdl.handle.net/10725/14116 https://doi.org/10.1016/j.indmarman.2022.04.019 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0019850122000931 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|