Marketing communications
Sponsorship has become increasingly popular - within companies that operate in consumer markets. Many sponsors aim to achieve favorable publicity by increasing public awareness of their connections with sports, the arts, and other social activities. Sponsorship has the potential to contribute to pro...
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| Format: | article |
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2010
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| Online Access: | http://hdl.handle.net/10725/3861 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.a.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=58514690&h=YtWlaumvhPlg78wUcXVRdZUG8lHCLJl9T4D2r2Kl2YmabJCU%2b%2forcpMnVMCA1oOXxZhzUVzuGIqljgnLLfdJcQ%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d58514690 |
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