Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand the factors driving or deterring consumers’ passion towards DAs and the be...
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| Other Authors: | , , , , |
| Format: | article |
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2022
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| Online Access: | http://dx.doi.org/10.1016/j.jretconser.2022.103208 https://www.sciencedirect.com/science/article/pii/S0969698922003010 http://hdl.handle.net/10576/47529 |
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